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Secom - Incêndios

Traditionally, campaigns for wildfire prevention show destruction, fire, and ashes. Following the opposite direction, we created something to touch hearts in order to engage people to help. Instead of chaos, cute forest animals. Instead of ruins, lush natural habitat. And thus we won the pitch for the State of SP Government's 2023 campaign. What actually came out afterwards, unfortunately, had the elements we had tried to avoid. But that's another story. The campaign had a TV spot, several OOH formats in cities and highways.

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