Senior copywriter | localization specialist
Miscellaneous
Terra – Cards
Client: Terra
This piece was created to sell Internet broadband access to new customers, showing the advantages offered by the product. The user is invited to switch to Terra Plus broadband and enjoy the benefits of a fast Internet connection or be offered a deck of cards to play Solitaire (the word Solitaire is the same word for Patience in Portuguese). The deck of cards was real but inside it we inserted teaser messages.
IBM - WEB DOCUMENTARY
IBM created and developed IT solutions for all sorts of needs that Casas Bahia had, one of the biggest retail chains in Brazil for the lower classes. The documentary shows how these solutions helped to deliver a real difference for a new consumer.
IBM - MOBILE GAME
First mobile game ever created for IBM in the world. When playing, the user experiences common infrastructure problems and can solve them by using IBM solutions. It could be downloaded via SMS, Bluetooth, USB, infrared, or Wap Site (wap.edegil.com.br) directly from the user’s mobile phone.