Senior copywriter | localization specialist




CYBER AWARDS
LUNCHFORTWO
LUNCHFORTWO is a matchmaking agency to help people find compatible partners. It wanted to advertise the service and attract a female audience to its site. Since most women have at least once played the old game "he loves me, he loves me not", the piece evokes its atmosphere of romance.
Awards:
Cannes Cyber Lion 2005 - Bronze
London International Festival 2005 - Finalist
New York Festival 2005 - Merit
CCSP 2005 - Shortlist
BLANK CAMPAIGN
One of the first signs of Alzheimer's disease is forgetfulness, normally mistaken and thus ignored with behaviour typical of old age. Abraz, Brazilian Alzheimer Association, wanted to inform and educate the population about this fact. With a simple execution, the pieces convey the experience of memory loss.
Awards:
Gramado International Festival 2005 – Silver
Cannes Cyber Lions 2005 - Shortlist
Portuguese Language International Festival 2005 - E
MOTOVITCH
For the launch of the new v185, Motorola partnered with the fashion designer Alexander Herchcovitch. To create an interest in the user and make him or her find out more about the product, the piece allows them to pretend they are fashion designers, taking part in a promotion.
Awards:
ABEMD (Brazilian Direct Marketing Association) 2006 - Gold.